Tourism WA in German radio promo
Tourism Western Australia in conjunction with Tourism Australia, state tourism organisations, the German radio station, Radio Energy and STA Travel, ran a youth-focused campaign targeted across seven key cities in Germany this month.
The Experience Extraordinary WA message was promoted throughout May via radio and online through the Radio Energy website and Facebook.
The Love Nature themed campaign also incorporated a trip giveaway.
WA features included Australia's whitest beach Lucky Bay, adventurous outback 4WD experiences, whale watching and swimming with the whale sharks.