Coffee to taste better in Germany

The morning coffee in Germany will mean a great promotion for Western Australia early next year. Tchibo, Germany's largest coffee chain retailer, which also sells holiday packages in conjunction with several German tour operators, including Boomerang Reisen, will be featuring Western Australia in an exclusive 24-page Australia brochure. It will be distributed in March 2012.

Self drive options as well as group holidays will be featured. The brochure will have a print run of 165,000 and will be distributed in more than 1,000 Tchibo shops across Germany.

German coffee drinkers will be able to book Western Australia holidays appearing in the brochure through Boomerang Reisen.

A series of online and print activities will accompany the brochure, including exposure via the Tchibo website (2.4 million visitors daily) and in the Tchibo newsletter (eight million subscriptions). 

Rhett Lego