More promos in Europe for Queensland

German backpackers have been targeted in an effort to get more travellers visiting Queensland following Cyclone Yasi and the floods.

The  Best of Australia campaign saw Queensland imagery being rolled out in major German cities including Berlin, Munich, Stuttgart, Frankfurt, Hamburg and Cologne.

Holiday packages from Tropical North Queensland  to the Gold Coast to are being offered on wholesaler FTI’s website with attractive lead-in prices.

In the UK, Tourism Queensland has partnered with STA Travel to launch a competition to give a traveller the chance to join Best Job In The World winner and Queensland ambassador Ben Southall as he undertakes the Best Expedition in the World along the Great Barrier Reef this year –  an adventure that will give a lot of valuable coverage to Tropical North Queensland product.

Since the page went live two weeks ago more than 27,000 people have “liked” the STA Travel UK Facebook page. The retailer is now reportedly looking at launching a similar competition in Sweden.

Meanwhile, Tourism Tropical North Queensland is gearing up for its European road show, scheduled to take place in late June -- a popular event with the European travel industry, managed by The Conjoint Marketing Group.